Thursday, January 30, 2020
Pizza hut pan pizza Essay Example for Free
Pizza hut pan pizza Essay Have you ever had a pan pizza from Pizza Hut? I hope that you have. I understand the price can be high, but do not worry about the price I have a recipe for that same amazing pan pizza. It will cost you a fraction of the price and you could even use organic ingredients. The process that I will be going over today is making Pizza Huts number one crust, and the recipe that I am analyzing is the best that I have tasted, so if you want to know how the dough is prepared, the sauce is made, and how to build and cook a pan pizza you are reading the right essay. The ingredients that you will need for the dough, 1 1/3 cups warm water (105 F), 1/4 cup non-fat powdered milk, 1/2 teaspoon salt, 4 cups flour, 1 tablespoon granulated sugar, 1 (1/4 ounce), package dry yeast, 2 tablespoons vegetable oil (for dough), 9 ounces vegetable oil (3 ounces per pan), and butter-flavored Pam cooking spray. After you get all the ingredients you want to make sure you have all the utensils, large bowl, whisk, and measuring cups. Pizza, ââ¬Å"put yeast, sugar, salt, dry milk in large bowl; add water and stir to mix well. â⬠ââ¬Å"Put bowl and mixture off to the side so that it can rest for two minutes. â⬠(ââ¬Å"Pizzaâ⬠) at the 2 min timer add oil to dough mixture and stir again. Add the flour and stir until dough forms and flour is absorbed. ââ¬Å"Pull dough out on to a flat surface and mix dough so that the flour covers all of the sticky surface of the dough. â⬠(ââ¬Å"Pizzaâ⬠). Divide dough in to three balls. Using a rolling pin roll each ball out in to a 9â⬠circle. Place dough in to a warm area and allow to rise for an hour to an hour and a half. Now on from dough to sauce. I prefer this sauce because I love the flavor, but you could use any sauce that you would like. Utensils used will be large mixing bowl, measuring cups (teaspoon), and whisk. Ingredients that you will need for sauce, 1 (8 ounce) can tomato sauce, 1 teaspoon dry oregano, 1/2 teaspoon margarine, 1/2 teaspoon dry basil, 1/2 teaspoon garlic salt. Combine sauce ingredients and let sit for one hour. I prefer after mixing put the sauce in the fridge for the hour, mainly because cold sauce tastes better. Now that the dough and sauce is mixed you will need to get cooking pans and topping together. For the pans you will need three 9â⬠cake pans. For instructions on Pizza, ââ¬Å"Put 3 ounces of oil in each of three 9-inch cake pans, making sure it is spread evenly. â⬠Now place the rolled out dough in to the cake pans, spray around the edge with the pan cooking spray. For each 9â⬠pizza, spoon 1/3 cup of sauce on the dough and spread within 1-inch of the edge. Distribute 1 ? ounces of shredded mozzarella cheese (I also use cheddar cheese) the toppings can be of choice. I like to put pepperoni, mushrooms, and sausage, but like I said you can use any combination that you like even organic. After you have assembled your pizza, the oven should be preheated to 475 degrees, cook pizza till cheese is bubbly and outer crust is brown. I hope that a made a clear attempt to explain how the dough, sauce, and pizza is made. Even though this recipe is not an exact replica it is the closest recipe that you will find. The best thing about this recipe is the fact that you can make it however you want, add any toppings and use any cheese. I hope that you will use this recipe, and that it excites your taste buds as it did mine. Work Cited Pizza Hut Original Pan Pizza. http://www. food. com/recipe/pizza-hut-original-pan-pizza-91827.
Wednesday, January 22, 2020
School Bullying: Methods to Prevent This Ongoing Cycle :: Social Issues, School Authorities
School bullying occurs in every realm of society. Students suffer harmful effects when they are emotionally and physically abused. Society must take active measures to end this ongoing injustice of students and help school yard bullies in understanding the effects of their actions. One in every ten students is bullied at some point in their education process (Will 1). The FBI National Center for Analysis of Violent Crime observed that the victimization of students occurs more often in public schools (Will 2). The victims of bullying suffer from emotional distress, and they often have difficulties making friends (J Love 346). The distressed victims will have problems in the workforce and their future family if bullying stays strong in schools. School bullies may demonstrate their ââ¬Ëpowerââ¬â¢ in several ways. School bullies may mock peers, spread vicious rumors, play cruel pranks, or use physical force to ensure to their target that they are in charge (J Love 346). F urthermore, cyber-bullying is a growing trend in this technologically advanced society (J Love 346). Children often have unsupervised access to sites such as facebook and twitter. These sites make it effortless for school bullies to discriminate other peers. Solutions to help end school bullying must be thought out carefully by all school authority figures. One approach many schools have attempted is called a systematic approach. This approach involves strict enforcements specific to school bullying (Will 3). School authority figures are responsible for enforcing the rules in this system. In doing this the school bully is directly singled out as responsible for the violence in the classroom. Although this approach is well-meant it does not resolve the root of the problem. The authority figures cannot possibly comprehend why a school bully bullies (Will 3). School authorities taking interventive measures is another idea in helping prevent school bullying. Schools may start placing cameras on busses to catch acts of aggression from school bullies. Moreover, school officials may perform locker searches for any evidence of bullying, and they may hire security guards (Will 3). These measures often violate childrenââ¬â¢s sense of privacy. Although this measure is also well intended, it can have unanticipated results. Many children feel an urge to rebel when they feel their privacy is invaded, therefore; this method may cause more harm than good. School Bullying: Methods to Prevent This Ongoing Cycle :: Social Issues, School Authorities School bullying occurs in every realm of society. Students suffer harmful effects when they are emotionally and physically abused. Society must take active measures to end this ongoing injustice of students and help school yard bullies in understanding the effects of their actions. One in every ten students is bullied at some point in their education process (Will 1). The FBI National Center for Analysis of Violent Crime observed that the victimization of students occurs more often in public schools (Will 2). The victims of bullying suffer from emotional distress, and they often have difficulties making friends (J Love 346). The distressed victims will have problems in the workforce and their future family if bullying stays strong in schools. School bullies may demonstrate their ââ¬Ëpowerââ¬â¢ in several ways. School bullies may mock peers, spread vicious rumors, play cruel pranks, or use physical force to ensure to their target that they are in charge (J Love 346). F urthermore, cyber-bullying is a growing trend in this technologically advanced society (J Love 346). Children often have unsupervised access to sites such as facebook and twitter. These sites make it effortless for school bullies to discriminate other peers. Solutions to help end school bullying must be thought out carefully by all school authority figures. One approach many schools have attempted is called a systematic approach. This approach involves strict enforcements specific to school bullying (Will 3). School authority figures are responsible for enforcing the rules in this system. In doing this the school bully is directly singled out as responsible for the violence in the classroom. Although this approach is well-meant it does not resolve the root of the problem. The authority figures cannot possibly comprehend why a school bully bullies (Will 3). School authorities taking interventive measures is another idea in helping prevent school bullying. Schools may start placing cameras on busses to catch acts of aggression from school bullies. Moreover, school officials may perform locker searches for any evidence of bullying, and they may hire security guards (Will 3). These measures often violate childrenââ¬â¢s sense of privacy. Although this measure is also well intended, it can have unanticipated results. Many children feel an urge to rebel when they feel their privacy is invaded, therefore; this method may cause more harm than good.
Tuesday, January 14, 2020
Report On A Richard Rogers Architecture Essay
This study is written to admit an architectural design icon, Richard Rogers. I will be looking at this adult male ââ¬Ës life and his achievements. Richard Rogers is my design icon because his edifices are bold, make bolding, attention-getting and of class, inspirational. To acquire the information and research I need, I will be chiefly garnering it from the cyberspace, interviews and picture every bit good as any books I can come across. Hopefully, after reading this study you will understand why Richard Rogers is considered a design icon non to merely myself, but the remainder of the universe. Richard Rogers As a individual, Richard Rogers has lead an unbelievable life, born in Italy, he trained at the AA ( Architectural Association ) and Yale University go forthing with an impressive sum of makings. Richard Rogers, his spouse Norman Foster and their married womans Su Brumwell and Wendy Cheesman, set up an architectural pattern called Team 4, although this partnership merely lasted a 4 old ages, Richard continued to get married Su, and make a new partnership with Renzo Piano when they so designed the first of many inspirational edifices, the Pompidou Centre. Richard won assorted awards for many different edifices, even though he did hold some jobs with the populace about his edifices, he did travel on to plan another edifice, the Lloyd ââ¬Ës edifice in London, which is much more popular today than it was when it was being built. Richard has visited many different states go forthing his grade in many of them, including the United Kingdom, Spain, France, Germany, New York and Japan. He has inspired many people with his edifices and his finding. He has non being afraid of seting his thoughts frontward, and has been given both heartache and congratulations by the populace. He is committed to guaranting that his edifices should be ââ¬Å" people ââ¬Ës topographic points â⬠. The BBC invited Richard as the first designer to give the BBC Reith Lectures for a series called ââ¬ËCities for a Small Planet ââ¬Ë . Richard even became the Chief Advisor on Architecture and Urbanism to the Mayor of London, he has besides been a president of the Tate Gallery and Honorary Trustee of the Museum of Modern Art in New York. If that was n't plenty, he even went on to be knighted and became Lord Rogers. Richard Rogers has many accomplishments and has done many, many things over his life-time, below is a short timeline of some of his most singular accomplishments. Richard Rogers was born in Florence, Italy in 1933. Richard moved to London to travel to the Architectural association. He so went on to derive a maestro ââ¬Ës grade from Yale University in 1962. Richard met up with former Yale pupil Norman Foster and began an architectural pattern called Team 4 with their married womans, although the partnership merely lasted a few old ages, Richard rapidly found a new spouse, Renzo Piano, who together won the Prizker Price their edifice the Pompidou Centre which was built in 1977. His following chief edifice was Lloyds edifice in London which was completed in 1986 which became merely every bit much of a memorial as large ben. The European Court of Human Rights ( 1995 ) is really popular in France, for its antic expressions. The Barajas airdrome in Madrid was besides a caput Turner. The Millennium Dome though truly was a antic construction, stand foring so much in such a alone manner, this was completed in 1999. Another large undertaking was London Heathrow Terminal 5, there was so much to this undertaking, but it was eventually completed in 2008. And eventually, a existent memorial, Three Word Trade Centre, it is said to be completed between 2011 and 2015, it is to stand following to two other towers built by other designers utilizing the same manner. Born in Italy 1933 Architectural Association, Yale University 1954 1959 Fullbright, Edward Stone and Yale Scholar 1961 1962 Team 4 1963 1967Pompidou Centre1977Richard Rogers Partnership 1977 RIBA Gold Medal 1985Lloyds edifice1986Knighted 1991 BBC 1995The European Court of Human Rights in Strasbourg1995Lord Rogerss 1996Barajas airdrome1997Tomas Jefferson Medal 1999Millennium dome1999Chief adviser on architecture 2001 2009 Stirling Prize 2006 Minerva Medal 2007 Pritzker Prize 2007London Heathrow terminal 52008Three World Trade CentreOn-goingBuildingsRichard Rogers has designed many edifices, most popular are the Pompidou Centre in Paris, in London he designed the Lloyd ââ¬Ës Building, the Millennium Dome and London Heathrow Terminal 5. The European Court of Human Rights edifice in Strasbourg, Barajas airport terminal 4 in Madrid and the National Assembly for Wales edifice were besides antic constructions.The Pompidou CentreThe Centre Pompidou was Richards first edifice created aboard Renzo Piano in 1977, the design of which won the Prizker Prize in 2007 by fundamentally making the edifice inside out. This meant that all the parts you would normally anticipate to see indoors, like the stepss, air canals, plumbing, overseas telegrams, etc. were all on the exterior of the edifice making monolithic indoor infinite, which is peculiarly utile as this peculiar edifice was used as an art museum, in fact, it is the largest museum for modern art in Europe. Not merely was this edifice functional, it besides complimented its usage for an art museum, affecting its visitants before they even entered the edifice. In theory, holding the internal care, such as the plumbing and air canals, should besides do the edifice easier to keep. Another congratulating facet of the edifice is how each external portion has being colour coded to do certain they stood out instead than intermix in. The Pompidou ââ¬Ës original programs were really much more excessive to get down, including traveling internal walls and adjustable floors, which unluckily, did non do it into the concluding design. Richard was at first loath to set this design frontward as he was confident that the Gallic authorities would turn it down, but as it has it, they did n't, and although it was criticized at first and claimed to be ââ¬Ëugly ââ¬Ë it is now complimented on being ââ¬Å" one of the most singular edifices of the twentieth century. â⬠The central office for Lloyd ââ¬Ës of LondonRichard used the Pompidou centre as an inspiration for his following edifice, the Lloyds edifice in London. This was a monolithic undertaking as the old edifice was created in steel where as this one of concrete. Once once more the edifice was designed with its internal parts, outdoors, this even included glass lifts which were the first of their sort in the UK, every bit good as the overseas telegrams, stepss, pipes and even the lavatories. This, of class, left big unfastened infinites on the interior. Once once more the Lloyds edifice was brilliantly coloured and brilliantly lit. The populace at first feared this would do this edifice an ââ¬Ëalien ââ¬Ë is really ââ¬Å" regarded as one of the finest edifices on London since the 1980 ââ¬Ës â⬠The Millennium DomeThe millenary dome is another 1 of Richards ââ¬Ës creative activities. It is a really cagey design with 12 towers or ââ¬Ëarms ââ¬Ë squeeze outing from the white canopy which support the roof of the construction. Stretching out a monolithic 365m diameter, the Dome is the biggest 1 in the universe. The design of the construction is besides cagey as you will detect 365m in diameter, one metre for each twenty-four hours of the twelvemonth, every bit good as one tower for each month of the twelvemonth. Although you would of ne'er of realized until person mentioned it, it ââ¬Ës still a singular thing to hold built in. On the interior there was a big unfastened infinite with a fanlight in the centre of it all to make full with whatever the users would wish, which for the millenary, was split into 13 different zones to educate the populace in an synergistic manner, unluckily, the ?43 million constructing merely brought in half the expected visitants and was eventually converted into the 02 Arena. The millenary dome was a singular construction built for the millenary and had been planned for since 1996, and was originally planned as a impermanent construction to last merely 1 twelvemonth, but as it happens, it ââ¬Ës lasted much longer.175 Greenwich Street175 Greenwich Street is the future site of the 3rd universe trade centre. The construction will stretch up to 1155 pess with 71 narratives, four of which will be below street degree. The edifice will busy 200x 198 pess. The edifice itself has been designed to the highest energy efficiency evaluations. It is to hold a cardinal concrete nucleus utilizing a steel frame on the exterior of the edifice. It is planned to be completed between 2011and 2015 depending when the site is available to developers. The edifice will besides be accompanied by two other towers built by separate designers but hired by the same company, Silverstein Properties. All three edifices are to hold the same manner.London Heathrow Terminal 5Terminal 5 was eventually approved in 2001 after a 46 month public enquiry, the longest public enquiry in British history. In 2002 work had eventually started and was non completed until 2008. The new terminus means that the airdrome can back up a much higher rider capacity, but it will non hold any more flights, although conservationists say it will take to more flights and pollution. For the terminus to be built, two rivers had to be diverted. Using unreal waterways to successfully deviate the rivers allowed the ?4.2 billion edifice to be built. Terminal 5 had to include a railroad station and several other edifices every bit good as a control tower ; this truly shows how large the undertaking really is.MannerRichard Rogers has been accused of holding several different manners, he himself is committed on his edifices being ââ¬Å" people topographic points â⬠, although this is non usually classed as a manner, he surely has made it into 1 with his constructions have extremely big indoor infinites. Bowellism is another manner related to his first edifice, the Pompidou Centre. Having the internal constituents such as the lifts, pipes, stepss and overseas telegrams externally, means that there is an unreal sum of floor infinite, which, for an art museum, is really utile. Post-modern is referred to another one of his constructions, the Lloyds edifice in London, holding all the constituents clearly seeable, and so brilliantly painted, and so brilliantly illume When Richard was younger, he dreamed of constructing a Zip-up house where his parents would populate, a zip-up house fundamentally means ready to piece or a level battalion house. Having walls, floors, panels and so on prebuilt and fabricated doing the edifice energy efficient, and easy to set.DecisionAs you can see, Richard Rogers has lead a singular life, constructing many inspirational edifices such as the Pompidou Centre, go forthing his grade in many states such as England, and many metropoliss such as Strasbourg, he has received many good merited awards for his edifices and has even been knighted by the queen. He has an unbelievable design oculus, and is non afraid to travel outside of the box, or in some instances, the edifice, and even though some of his edifices have been criticized severely, in the terminal, they ever came out positive. The fact that Richard is still planing, and his designs still make the public pant is astonishing, hopefully he will go on to construct and design for every bit long as possible, and I ââ¬Ëm certain that many people will be inspired by his work and his life. All of these things, and many, many more, rebelliously make him a supreme pick of a design icon.RecommendationsTrying to urge anything for Richard Rogers is highly hard as he has done it all, he ââ¬Ës traveled, he ââ¬Ës married, he ââ¬Ës left his grade, he ââ¬Ës divine, he ââ¬Ës lived, if anything people should look at his life and do recommendations for themselves. Make what you love making, and do it until you die, do n't be afraid of seting your thoughts frontward, and battle for what you want.
Monday, January 6, 2020
Gender Oppression Through The Lense Of Racism. When It
Gender Oppression Through the Lense of Racism When it comes to gender oppression, it is important to view it through other systems of oppression because it allows us to understand the many different ways in which individuals or groups experience it and how these other oppressions contribute to gender oppression as well. There are people who suffer because of many systems of oppression, such as racism, poverty, or cissexism. These systems start to intersect, become dependent on each other, and they can only be understood all together as one sum. This is known as intersectionality. Moreover, when it comes to viewing gender oppression through the lens of racism, it could be either beneficial or harmful when we are dealing withâ⬠¦show more contentâ⬠¦As stated by Jennifer Finney Boylan, ââ¬Å"white privilegeâ⬠still exist among white trans people because in a study conducted in 2012, black trans people did worse than white trans people when it came to discrimination within housing and employment. They also reveal t hat they suffered higher suicide rates. These statistics come to show that because of someoneââ¬â¢s race, they are subject to even more unfair treatment and are provided less support from their communities. Throughout the article, Boylan provides us with examples of the various deaths of trans people of color and what she was doing around the time when those murders occurred. These comparisons of her life and those of colored trans people, reveal how ââ¬Å"white privilegeâ⬠drastically protects her from the different types of gender oppressions suffered by other trans people. Furthermore, we seen that she is an educated woman who is able to discuss her experience as a trans women and how much progress has been made. However, this brings up the point of how we need to be able to view gender oppression through various lenses because as we can see intersectionality changes they way people experience living as transmen or trans women. While Boylan is able to talk about her experience and represent transwomen on te levision, she is not able to represent all transwomen or transmen because sheShow MoreRelatedTop Girls By Caryl Churchill1337 Words à |à 6 Pages Within Top Girls, Caryl Churchill explore a range of ideas that can be analysed through different lenses to reveal critical interpretations. 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Sunday, December 29, 2019
Economics Economic Growth And Environment Essay
Economic Growth and Environment Professor: Wuu-Long Lin Student: Yin-Chun Chou Student ID: 11602318 Table of Content 1. Introduction 2. Review of the literature 3. The methodology used in the study - Environmental Kuznets Curves 4. Analysis 4.1 Industrial Ecology 4.2 Is Environmental Protection Too Expensive? 4.3 Does Environmental Protection Reduce Economic Growth? 5. Policy Recommendation List of References 1. Introduction The natural environment is the foundation to economic growth. Productivity cannot stand alone with the artificial intelligence and technology. Letââ¬â¢s face the most important issue on the earth-the natural resources are limited. People have to consume environmental resources in sustainable methods ââ¬â whether by improving the efficiency of resource consumption or by adopting new techniques and product designs. It also means that do not overuse the resources to avoid the natural assets cannot be recovered after excess economic activity. While environmental sustainability is the important government policy, the protection of the environment and the economic growth are usually seen as competing aims. Some European entrepreneur claim that the environmental regulation is hindering their growth and force them to reallocate the business outside of the Europe. The objective of this paper is discussion on the relationship between environmental sustainability and the economic growth. This paper will review the literature and thenShow MoreRelatedEconomic Growth and the Environment1594 Words à |à 6 PagesEconomic Growth and Environment Introduction Economic growth and the use of environmental resources go hand in hand. No country or economy will be able to sustain economic growth without using the natural resources available in the environment. The constant need for resources is the fuel for economic growth and any country going through a heightened level of economic activity tends to use more resources from the environment. 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As the global markets and economic competition intensifies, nations move towards trade liberalization. International trade agreements by extension of economic globalization are more often prioritized before environmental agreements. In fact it is evident that environmental policy is rarely prioritized over economic growth. The neo-liberal market ideals have encouraged the development of economi c globalization and therefore sustain the
Saturday, December 21, 2019
Boomer Generation Disadvantages - 1012 Words
Generations are funny things. Stereotypes dictate that older generations are conservative, and that younger generations are liberal. However, generations only play a small role in shaping an individual s identity. Family, technology, politics, education, society, and the economy all play an important role in shaping a person s destiny. Shocking differences and surprising similarities exist between all generations; the Boomers and the Millennials are no different. The most important determining factor is definitely family. Most of us take our families for granted, but when you don t have perfect families, life can be very different. Subject A, of the Boomer generation, was raised by her grandmother. She had one sibling, aâ⬠¦show more contentâ⬠¦Mr. B lived most of his life in Germantown, the second most diverse city in the United States. His close neighbors included Blacks, Latinos, Asians, mixed-Europeans, and Middle Easterners. This multicultural background led to his acceptance of all ethnic backgrounds at a young age. Technology has affected everyone since the invention of the wheel in the Bronze Age. Ms. A believed the typewriter to be the best example of accessible technology during her childhood. During adulthood the first men walked on the moon; later on, personal computers and cell phones arrived. Her children always had access to a computer, showing the sharp contrast in generational technology. Mr. B grew up with personal computers and cell phones accessible. Smartphones and 3D printing arrived during teenage years, culminating in quantum networks and the development of human Mars transport during early adulthood. The most amazing technology at the moment are the potential benefits and banes of artificial intelligence. Politics are, well, politics. However, laws and government operations affect a person s society, so they affect the person. The post-WWII era of Ms. A s childhood led to increased anti-war efforts by activists around the world. However, America s endless wars led to increased PTSD among veterans and a growing universal rebuke of war. The nuclear arms race led to increased fear until the Soviet Union reached its climax in 1991. Ms.Show MoreRelatedThe New VW Beetle Case Study Essay1746 Words à |à 7 PagesWhether they would like to go with Baby Boomers or whether they would like to with young generation. If the Company was to target the Baby Boomers segment with a value proposition of Ãâindulging in nostalgia then the problem faced was that the recent trend shows that these baby boomers were changing preference to larger cars and also the company had changed its strategy of positioning the brand behind the Drivability of the car to target the younger generation. 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Managers have to find aRead MoreThe Baby Boomer Generation : A Real Question1487 Words à |à 6 Pageshow does your brain understand this jumble of words in this paper? I ll explain how that works and how the brain of a certain generation can affect everything even the economy The baby boomer generation can put a strain on everything from money to the healthcare industry. Who are the baby boomer generation that s a real question. The background behind the baby boomers is that in 1946 after World War II ended there was a huge increase in births. Higher birth rates continued until about 1964 whenRead MoreBlending of Generations in the Workplace1107 Words à |à 5 PagesBlending of Generations in the Workplace Human Resources is a unit of a company that must have consistent rules and programs for all employees but this can be a challenge. The challenge is in-large part due to the fact that employees have different needs. 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Thursday, December 12, 2019
Dell Inc. in 2008 Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers free essay sample
Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? Dell is a global company that delivers products and services in more than 190 countries and over 40000 employees who live and work on six continents. The company deals in enterprise computing products, desktops, monitors, printers, notebooks, handhelds, software and peripherals with a focus on fully integrated improved environmental performance into business. The company had gone through many ups and down from its inception in 1984 and has to face many challenges and competitions to stay ahead in the market (Kolter and Lee, 2008). This paper strategically discusses the fall and rise of Dell Inc from 2007 to 2008 and to compare Dells strategy with that of Hewlett Packard with due reference from the case study ââ¬Å"Dell Inc in 2008: Can it overtake Hewlett Packard as the worldwide leader in personal computers. â⬠A) Dellââ¬â¢s Strategy to overcome HP in Personal Computers Michael Dell founded the company with simple vision and business concept that the personal computers could be built and sold directly to the consumers which would eliminate the additional costs of intermediaries between the company and consumer and thus reducing the overall cost of the PCs making it cheaper than other PCs in the market. The other advantage was that it reduces the costs and risks associated with carrying large stocks of parts, components and finished goods (Thompson and Gamble, 2006). The company later became a public limited company and raised $34. million in its first offering of common stock and achieved sales of $388 million in 1990. During 1986 to 1993, Dell refined strategy, build an adequate infrastructure and established market credibility against better known rivals like IBM and Hewlett Packard. Dells computer strategy clicked into full gear in the late 1990s and the sell direct strategy provided the company with most efficient procurement, manufacturing and distribution capabilities in the global PC industry and gave a substantial profit margin advantage over rival PC vendors. It is further stated that Dellââ¬â¢s operating cost ran about 10 percent of revenues in 2002 as compared to 21 percent of revenues at Hewlett Packard, 25 percent at Gateway, and 46 percent at Cisco Systems (Thompson and Gamble, 2008). Dell Inc was the undisputed leader in the United States for sales in personal computer dominating the market. In 1998, the market share of Dell was 13. 2% as compared to Hewlett Packardââ¬â¢s 7. 8%. However it should be noted that Compaq was ahead of Dell during 1998 with 16. 7%. This was the only period when any other vendors were ahead of Dell as the company occupied top position in 2000 with 19. % as compared to Compaqââ¬â¢s 15. 9% and HPââ¬â¢s 11. 5%. The table below shows that Dell Inc has been ranked first since 2003 showing its dominance in the market for personal computer since 2000 in comparison to other companies. But, according to table 2, Hewlett Packard dominates the world market with 18. 8% in the year 2007 as compared to 14. 9 % of Dell Inc. Though Dell Inc was dominated the market in United States and all over the world throughout 2000s, Dell Incââ¬â¢s market share fell down from 16. 6% in 2006 to 14. 9% in 2007 whereas Hewlett Packardââ¬â¢s market share increased from 16. 5% in 2006 to 18. % in 2007 thus becoming the market leader in the industry. Table 1: U. S. Market Share of the Leading PC Vendors, 1998-2007 |2003 Rank |Vendor |2007 |2006 | | |Revenues |% of total |Revenues |% of total |Revenues |% of total | | |(in billions) |revenues |(in billions) |revenues |(in billions) |revenues | |Desktop PCs |$19. |32. 1% |$19. 8 |34. 5% |$21. 6 |38. 7% | |Mobility Products |17. 4 |28. 5 |15. 5 |27 |14. 4 |25. 8 | |Software and Peripherals |9. 9 |16. 2 |9 |15. 7 |8. 3 |14. 9 | |Servers Networking Hardware |6. 5 |10. 6 |5. 8 |10. 1 |5. |9. 8 | |Consulting and enhanced services |5. 3 |8. 8 |5. 1 |8. 9 |4. 2 |7. 5 | |Storage Products |2. 4 |3. 9 |2. 3 |4. 0 |1. 9 |3. 4 | Source: Thompson and Gamble (2008) The figures in Table 3 show the product wise revenue generation for the year 2006 to 2008. Dell products received over 400 awards relating to design, uality and innovation in 2007 while generating revenues of $61. 1 billion with profits of $3 billion, majority of being generated through sales of personal computers at $19. 6 billion. Resource Based View Approach Dellââ¬â¢s strategy constitutes of four tenets to delivering superior customer value by selling direct to customers eliminating wholesale and retail dealer, allowing customer to built custom built product to meet the consumerââ¬â¢s need, highly efficient supply chain and manufacturing organization, and by delivering added value to customers. Dell Inc follows resource based view (RBV) strategy as it tries to achieve a competitive advantage over its rivals by using the available resources and capabilities. According to Barney (qtd. in Kirsch, 2007) ââ¬Å"firms in different industries as well as within one industry differ in their supply with resources to achieve a competitive advantage ââ¬â which can be sustained if those resources are valuable, rare, imperfectly imitable and substitutableâ⬠. Future Recommendations Dell Inc has a change to overtake Hewlett Packard and become global leader in personal computers; the company will have to implement its strategy in line with the changing market. Dellââ¬â¢s strategy is strong enough to compete with its rivals but needs small improvisation by differentiating its products and services from other. Strategically, it can also improve its position in the current market by expanding its operations in more countries, manufacturing and supplying more products. The strategy which already focuses on cost reduction should focus on capturing new markets which would help in regaining the market. B. 3) Michael Dell ââ¬â Founder and CEO Michael Dell, a student at the University of Texas at the age of 18 years set up PCs Limited as a part time business in dorm room selling IBM compatible computers which were built from stock components (Hitt et al, 2009). Magretta (1999) questions that how could one create $12 billion in just 13 years as Dell has done since he started selling computers. Dellââ¬â¢s main strategy was to sell the computer directly to consumer and eliminating the resellerââ¬â¢s markup and the costs and risks associated with carrying large inventories of finished goods. Daft and Marcic (2005) mentioned that leadership promotes vision, creativity and change taking the company to new horizons. Michael Dell has done similarly for so many years, inculcating new ideas into the business, envisioning to provide better service to customer and introducing new products and services along with expanding the horizon of Dell Inc. For so many years, Dell has been working hard for 18 hours per day with only 40 employees which achieved him tremendous success in the recent past. Dell, in an interview with Harvard Business Review, described that his company was using technology and information to blur the traditional boundaries in the value chain among suppliers, manufacturers and end users calling the direction as virtual integration. According to Reinert (1992) marketing was the key to Dellââ¬â¢s success unlike Gates and Jobs, who made their mark with operating systems. Dell identified an undiscovered market in the 1980ââ¬â¢s preparing computers for individuals and this strategy applied to his business principles as well. Thompson and Gamble (2008) describe Dell as an aggressive personality, extremely competitive risk taker and a role model for young executive who was always accessible. According to Thomas et al (2006) Michael Dell knows that quality of service and products are key and are proud of its statement ââ¬Å"Soul of Dellâ⬠of corporate philosophy which focuses on maintaining direct relationship with customers. Dell led the company through turbulent times and handled the negative feedback about the companyââ¬â¢s style. During crisis Dell and Rollins met with the top 20 managers and dealt with the gripes, each offering their own frank and honest self critique. During these past years, Michael Dell had learnt that sustained success cannot come without the top leaders facing themselves and to change, often with great pain. Success was evident from the hard works of Dell and his leaders as the prices of stock were valued higher than that of Microsoft, GE or Wal-Mart (Daft and Marcic, 2005). Dell developed a new style of management which was based on marketing as well as technical knowhow. He had a lot of good marketing ideas that allowed the company to conquer the majority of US market share as well as world market share competing with Hewlett Packard, Gateway and Apple Inc. According to Dellââ¬â¢s executives, Michael Dell was a very involved and well rounded CEO, focusing on implementing the strategy making / strategy executing tasks (www. cyberessays. com). Dell strategized four tenets to eliver superior customer value which included having direct relationship with customer, allowing customer to purchase custom built product and custom tailored services so as to meet consumer needs in efficient way, creating highly efficient supply chain and manufacturing organizations, grounded in the use of standardized technologies, and selling directly to the customers creates an opportunity to low cost structure and delivering added value to customer by researching all options about technology, and being accountable to customers for helping them obtain the highest return on their investment (Thompson and Gamble, 2008). Dell was an innovative leader with propensity of taking risks to overcome substitution. According to Thompson and Gamble (2008) Dellââ¬â¢s strategy has seven core elements; a) making build to order manufacturing progressively more efficient, b) partnering closely with suppliers, c) using direct sales technique to gain customers, d) expansion into additional products and services, e) providing good customer service, f) focusing on research and development activities and g) offering products with standardized technologies. The strategy constantly strived to reduce operational costs and was successful in doing so in 2008 by reducing costs by $3 billion. Dell identified the challenge of company much before which is evident in his statement that ââ¬Å"No (competitive) advantage and no success is ever permanent. The winners are those who keep moving. The only constant in our business is that everything is changingâ⬠. Most of the companies in the industry tried to copy the unique strategy of Dell Inc but didnââ¬â¢t achieve significant success. Though Dell Inc. ad been making good sales in United States, its market shares had fallen down drastically in 2007, the reason why Dell is struggling now to regain the top spot in PC sales in world market (Hoskisson et al, 2007). Michael Dell has not been let down by the criticism and underdog statements from CEOââ¬â¢s of other companies. It was long before when Dell Inc faced innovation dilemma only dealing in PCs, HP CEO, Carleton said ââ¬Å"Dell is a g reat company, but they are a one trick ponyâ⬠while IBM Server chief William Zeitler said ââ¬Å"Theyââ¬â¢re the best in the world at what they do, the question is, will they be best at Next Big Thing? (Business Week, 2007). Today, Dell expanded itself from only PCs to servers, data storage devices, networking switches, printer and catridges, and customer service receiving tough competition from its rivals like Cisco Systems, IBM, HP, Apple and others, which shows that Michael Dellââ¬â¢s strategy were innovative enough to compete with the best in the industry providing range of products and services to its customers (Thompson and Gamble, 2008). Michael Dellââ¬â¢s leadership and strategy were essential in taking the company to the top position for all these years gaining huge market not only in US but all over the world. Reference Business Week (2007) Strategy Power Plays, Tata McGraw-Hill Education, India Daft. .L. R. and Marcic, D (2005) Understanding Management, Cengage Learning, US Hoskisson, R. E. , Hitt, M. E. and Ireland, R. D. (2007) Competing for Advantage, Cengage Learning, US Hoskisson, R. E. , Hitt, M. E. and Ireland, R. D. 2009) Strategic management: competitiveness and globalization : concepts cases, Cengage Learning, US Kirsch, K (2007). Critically Review how the Resource-based View Has Developed Our Understanding of Strategy, GRIN Verlag, Germany Kotler, P. and Lee, N (2008) Corporate Social Responsibility: Doing the Most Good For Your Company And Your Cause, Wiley-India, Delhi Magretta, J (1999) Managing in the new economy, Harvard Business Press, US Reinert, Al (1992) Revenge of the Nerd, Texas Monthly, Vol. 0, No. 9, Emmis Communications, US Thomas, M, Miles, G and Fisk P (2006) The Complete CEO: the executives guide to consistent peak performance, John Wiley and Sons, US Thompson, A and Gamble, J (2008) in Essentials of Strategic Management: the Quest for Competitive Advantage, 2nd Edition, McGraw Hill. Thompson, A. , Strickland, A. J, Gamble, J. E. and Jain, A. K. (2006) Crafting and Executing Strategy: The Quest for Competitive Advantage, Concepts and Cases, 14th Ed. , Tata McGraw Hill, India
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